Problem: Unable to penetrate the US foodservice market with existing materials.
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Solution: Developed engaging product messaging that ignited new customer relationships.
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SIG Combibloc is known for its innovative carton packaging and eco-friendly materials. As the company sought to break into the U.S. market, we created a series of sell sheets, which actually double as print ads, to communicate the benefits in a fun and engaging way while helping the sales team differentiate its products.