Challange: How do you supercharge your social media engagement on Facebook in a short period of time?
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Solution: Developed a monthly sweepstakes to build 21st Century’s Facebook presence.
We leveraged 21st Century’s quirky spokesperson and married it with a bold brand mark to create a fun and interactive monthly trivia contest. The results achieved were anything but trivial. We delivered nearly double the company’s goal of 35K new likes.