HOUSTON, WE HAVE A PROBLEM
Most businesses struggle to create marketing materials that resonate with their audience. When your website, emails and messaging aren't clear…
If these costly symptoms are very familiar to you — then it's time to book a Quick Connect to learn how to fix your marketing before it's too late.
In marketing, "NOISE" is anything that distracts the audience from your message.
Customers tire of it and have a difficult time remembering specific messages. Noise can be caused by too many messages. For example, a print advertisement can have too many images or too much text. Noise can also be created when your message is too similar to those of competitors or doesn’t convey any benefit.
Bestselling author of Building a Storybrand: Clarify Your Message So Customers Will Listen Donald Miller states, "Your business has an enemy. It’s fierce, and if it’s not combated, it will make a mess of your company. That enemy is noise."
Miller further states what we often call “communication” or “marketing” in our companies is really just noisy clutter and confusion sprayed all over our websites, emails, and commercials. And what do customers do when we blast a bunch of noise at them? They tune us out.
There’s a good chance your business is being tuned out by customers because the human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they’ll look past you and buy from someone they understand. Companies that clarify their marketing win in the marketplace.
Your business shouldn’t suffer because your marketing isn’t clear. Schedule a Quick Connect with me and I’ll show you how NOISE is costing your business. And more importantly: how to get rid of it so you can start making more money.
fix the proBlem
Marketing that is free of NOISE will…
Don’t settle for NOISE. Coping with it won’t move the needle for your business. Take my offer and give your business the best chance it deserves. Apply for the customers, business and yourself.
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After your Quick Connect, you’ll have the answers to your hardest questions and more importantly, how to get rid of NOISE in website, emails, etc. so you can ensure your business will grow.